Adhi Raat Café

Increase online visibility and brand recognition.

Generate curiosity and anticipation among potential customers.

Adhere to advertising regulations while still evoking the essence of the hookah experience.

Smoke as a Visual Element: We made creative use of smoke in various forms, such as abstract smoke patterns, smoke rings, and silhouettes.

Sneak Peeks: Teaser posts revealed tantalizing glimpses of the cafe's ambiance without directly showing hookah.

User-Generated Content: Encouraged customers to share their smoke-filled experiences with custom hashtags, further amplifying the brand's image.

Created stunning visual content that incorporated smoke as a central element in each post.

Crafted engaging captions that evoked the essence of the hookah experience without violating advertising rules.

Collaborated with influencers to showcase their smoke-themed experiences at the cafe. Hosted a social media contest challenging followers to share their best smoke-related photos.

We highlight the success of our instagram for the cafe by using a combination of popular and unique smoke related hashtags. By creatively incorporating hashtags like #IndulgeYourSenses, #TasteTheMagic, #FlavorsandBeyond, #HookahLovers, and #FruitandIce, we’ve effectively captured the attention of our target audience. This approach has not only increased engagement but also fostered a sense of community among our followers who share a passion for hookah culture. As a result, our account has seen improved visibility, higher user interaction, and a growing and engaged follower base.

We illustrate the impact of our strategy, where we’ve harnessed creativity by seamlessly creating posts featuring the iconic Dubai Frame alongside captivating smoke imagery. We’ve managed to create visual content that not only showcases the cultural allure of Dubai but also celebrates the essence of a hookah lounge. This innovative approach has resonated with our audience, leading to increased engagement and a broader reach, ultimately contributing to our brands overall success.

A 25% increase in Instagram followers within the first two months.

Engagement rates grew by 40% on Instagram and 35% on Facebook.

The hashtag #AdhiRaatSmokeExperience trended locally, generating significant user-generated content.

Foot traffic at the cafe increased notably, with customers mentioning the social media campaign as their point of discovery.

Creativity can work within regulatory constraints to build a strong brand image.

User-generated content is a powerful tool for brand advocacy.

Consistency in thematic content can create a unique and memorable brand identity.

Our smoke-infused social media strategy successfully conveyed the allure of Adhi Raat Café's hookah experience while adhering to advertising regulations. The campaign's success in building a strong online presence and driving customer engagement demonstrates the power of innovative storytelling.